Case Study: Charlotte Hornets

charlotte hornets nba digital signage sponsorship

Background

Our longest tenured professional client, the Charlotte Hornets meet their business needs by leveraging the FanConnect product suite. FanConnect TV channels, custom sponsor wraps, and Alexa enabled suites deliver an engaging fan experience and increased sponsorship revenue without any infrastructure upgrades.

Solutions

Concourse Televisions

The Challenge

The Hornets 400+ concourse TVs were showing only the broadcast feed during games, leaving fans in the cold on the content they crave and losing out on valuable marketing and sponsor inventory.

The Solution

For the 2013-14 season, FanConnect installed two TV channels targeting general concourse and premium areas. The general concourse channel offered additional inventory for sponsors while the premium channel offered an exclusive video trigger for a luxury auto dealer which brought in $100K per season.

 

HomeCourt Club

The Challenge

In 2016, the Hornets sold naming rights of a lounge and needed exclusive branding throughout the area.

The Solution

Utilizing FanConnect RF players behind each of the 16 TVs, the Hornets offered BlueCross/BlueShield persistent branding on-screen regardless of channel.

 

Suites

The Challenge

The Hornets wanted to capture valuable impressions and augment their premium suite offerings with technology to fit.

The Solution

In 2018 the Hornets implemented FanConnect Suite and Alexa to provide a deeper, interactive engagement for fans. FanConnect Suite allows each TV to be wrapped with content and statistics regardless of channel. FanConnect Alexa lets fans control their suite experience by voice, whether they want to watch a specific channel, see menus or stats, order food, play trivia, or call an attendant.

Results

Sponsorship revenue driven by FanConnect steadily increased each year since implementation. In 2018, game programs were eliminated as game information and sponsor assets moved to the FanConnect platform.