FanConnect, a leading and unique provider of IPTV and RF wrapping for stadiums and venues, and IMG College, the nation’s leading collegiate sports marketing company, have renewed their partnership focused on enhancing fan interaction at existing venues. Under the agreement, FanConnect will work collaboratively with IMG College to continue to provide concourse wraps with statistics and sponsorships.
FanConnect, which is currently installed at more than 20 IMG College properties, combines sponsor messaging with live game content, real-time stats, out of town scores and social media feeds. All content is delivered in high-definition on the television screens found throughout a stadium or arena. The platform can be customized to fit the needs of each school allowing for flexibility in the type of sponsor inventory the school wants to sell while delivering a new revenue stream.
“IMG College is excited to renew and enhance our partnership with FanConnect,” said Rick Barakat, Senior VP Sales Strategy & Operations, IMG College. “Their platform provides our university partners and sponsors with unique and targeted advertising opportunities that live inside the venue. FanConnect’s platform is current and compelling for both fans and sponsors alike. They have worked hard to continually develop their capabilities and scope of service offerings to improve the fan experience and add value to our partnerships.”
FanConnect is a leader in fan engagement solutions, with installations at over 60 college and professional sports venues across the country. FanConnect is the only “hybrid” platform that offers both IPTV and RF channel wrapping for increased profitability and fan experience.
“The FanConnect platform continues to provide a great mechanism for IMG College to offer sponsors unique digital inventory and drive more revenue at each of their properties, while enhancing the overall fan experience inside their venues,” said Larry Witherspoon, CEO of FanConnect. “We are excited to renew and expand and deepen our relationship with IMG College and look forward to developing new concepts with them.”
IMG is a global leader in sports, events, media, and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations, and collegiate institutions.
FanConnect, Charlotte, NC based company, provides a unique digital platform with a suite of affordable, cloud-based technology products centered on the creation and distribution of digital content over IPTV, RF or hybrid infrastructure to screens throughout a venue. Their digital marketing platform allows venues to enhance the fan experience, maximize sponsorship revenue, and increase brand exposure. From the time a fan enters the venue until the time the game ends, FanConnect engages crowds with an unparalleled entertainment experience.