Florida Gators increase sponsorship revenue by using FanConnect
- Industry
- Sports (NCAAF)
- Location
- Gainesville, FL
- Goals
- Improve fan engagement and increase sponsorship revenue
Products used
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FanConnect TV
Live video with dynamic content for an engaging fan experience.
The University of Florida, while sporting one of the top college football programs in the country, does not play in what is considered to be a modern, upgraded stadium by today's standards. Many of their sponsor assets are static in nature and don't allow for any type of fan engagement. As a result, the amount of advertising assets available to sponsors within the stadium has always been somewhat limited. While available in-stadium advertising inventory has always sold very quickly, IMG College was looking for new fan engaging assets it could offer sponsors within the stadium while utilizing the existing infrastructure.
In working with IMG College, FanConnect proposed installing our platform on the televisions found throughout the concourse, concession areas, and luxury suites inside of Ben Hill Griffin Stadium in order to provide not only for new sponsor inventory but an upgraded fan experience on these screens through the display of player stats, social media feeds, fan photos, out of town scores and more.
Before the start of the 2012 football season, FanConnect was installed at Ben Hill Griffin Stadium and deployed across all 425 televisions in the facility.
Sponsorship revenue related to FanConnect has increased each year since implementation.
"We have found FanConnect an effective vehicle to provide sponsors the opportunity to deliver their message throughout the stadium, whether it's people waiting in line at the concession stands, traversing the concourses or sitting in the suites and premium clubs. It's one asset where our sponsors hear and receive immediate feedback helping validate their investment.”