Charlotte Hornets turn to FanConnect to improve fan engagement
- Sports (NBA)
- Charlotte, NC
- Improve fan engagement and increase sponsorship revenue
Live video with dynamic content for an engaging fan experience.
Easily automate and manage signage for your venue.
One of our longest tenured professional clients, the Charlotte Hornets, meet their business needs by leveraging the FanConnect product suite. FanConnect TV channels, custom sponsor wraps, and Alexa enabled suites deliver an engaging fan experience and increased sponsorship revenue without any infrastructure upgrades.
The Hornets 400+ concourse TVs were showing only the broadcast feed during games, leaving fans in the cold on the content they crave and losing out on valuable marketing and sponsor inventory.
FanConnect installed two TV channels targeting general concourse and premium areas. The general concourse channel offered additional inventory for sponsors while the premium channel offered an exclusive video trigger for a luxury auto dealer which brought in $100K per season.
In 2016, the Hornets sold naming rights of a lounge and needed exclusive branding throughout the area.
Utilizing FanConnect RF players behind each of the 16 TVs, the Hornets offered BlueCross/BlueShield persistent branding on-screen regardless of channel.
Sponsorship revenue driven by FanConnect steadily increased each year since implementation. In 2018, game programs were eliminated as game information and sponsor assets moved to the FanConnect platform.